Digital / Social Media Strategy Development
Be it across the entire digital / social media mix or the small-scale plans for product launches, we have a well-defined, market-tested process for working with clients on award-winning digital / social media strategies. We build a roadmap for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.
Digital / Social Media Consulting
Some brands choose to execute their digital / social media marketing strategies utilizing an in-house team. Those brands choose us as their strategic partner. Our consulting practice works collaboratively with your in-house digital / social media team to develop an overarching strategic direction and measurement plan up front. Then, we’re here to support you for the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.
Reviews from others are one of the most powerful marketing tools a brand can have—but those reviews need to be genuine. We work with our influencer network to generate and syndicate genuine branded content that is on message but also in their voice and relevant to their particular audiences.
Social Content Creation
Some brands just throw their ads on Facebook. We don’t create content for those brands. We have two in-house studios and years of experience creating Passion Point focused social media content that truly engages fans around your brand and products.
Social Media Training & Speaking
Our presentations offer you the latest trends and practical application in digital and social media marketing. We approach our public speaking engagements the same way we do our client work; with passionate, thought-provoking information that will teach you what you need to know to walk away inspired, educated, and with a clear direction of how to apply the learnings. Our goal is to find – and deliver – no nonsense high-level, theoretical perspectives as well as how-to steps that will help you exceed your business goals.
Digital / Social Advertising
Strategically smart targeting paired with real-time optimization results in ads that resonate with the community and exceed goals. For many brands, using our approach, which combines quality content creation, community management and efficient paid media, has dramatically cut cost per engagement and increased share of voice, channel growth and engagement.
Measurement & Monitoring
Our analysts do more than report on KPIs. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. They’ve also spent a lot of time thinking about social ROI for brands with vastly different business models and developed eight social values models and counting. We’ll work with you to adapt these models or even build new ones to fit your specific business needs.
Mariana & Associates was founded with an unrelenting desire to provide clients with the most complete Digital Marketing & Social Media services around. Our techniques are customized to a client’s needs to help them achieve higher and more targeted traffic.M&A specializes in the following areas: Nonprofits * Education * Hospitality * B2B * B2C * Politics