Social Media / Digital Marketing for Higher Education
Internet Marketing for Higher Education
We are an online marketing agency dedicated to helping higher education institutions grow. We accomplish this by:
Helping your school drive more qualified students at lower acquisition costs.
Developing progressive and effective branding and direct response marketing platforms, such as brand web portals and unique student engagement online environments.
Providing the technology that makes the entire ecosystem of online marketing work better for our partner schools.
Our online advertising team consists of experts within the three major genres of direct response media buying (Paid Search, Display Advertising, and Social Network Marketing), with each channel producing significant results for our current clients. Our online advertising team will drive more results, new customers and better ROI than any other agency.
M&A provides specialist online marketing services for the education sector. Our aim is to engage with a variety of international students or individuals that are interested in higher education, training programmes or short courses. We are experts in domestic and international student recruitment and have a proven track record of providing education marketing services that deliver exceptional results and measurable outcomes for our clients.
We use a mixture of platforms to engage specific audiences for undergraduate, postgraduate degrees, short courses and training programmes. We can target these education marketing campaigns toward domestic and/or international students depending on your requirements. The range of innovative education marketing services that we offer helps you reach your student recruitment objectives.
Paid Search For Higher Education and Training
Social Media Advertising To Recruit More StudentsOur paid search advertising allows you to promote your programmes or institution with all the major search engines, paying only when your ad gets clicked. It is a fast way to drive a high number of prospective students to specific programmes and courses. We design and build the campaigns on your behalf and provide full campaign performance reporting. Our expert knowledge and qualified PPC specialists will make sure your campaigns attract the right international and UK student applicants. We also setup display and remarketing campaigns for greater ad exposure.
PPC advertising is a fast way to drive a high number of potential students who have already expressed an interest in further study and training to your site. With our PPC qualified specialists we carefully monitor and optimise campaigns to drive the best results for our clients
Social Media Campaigns
Our extensive experience in social media marketing across Facebook, LinkedIn and Twitter has given us insight into how best to shape strategic student recruitment campaigns that specifically fit our clients’ objectives.
Social Media Advertising To Recruit More Students
Social Media advertising is essential to any higher education marketing plan. We can help build customised social media advertising campaigns, using LinkedIn, Facebook and Twitter to reach your relevant audience and meet your marketing goals. For example, our education marketing campaigns targeted towards undergraduate recruitment and entry-level training programmes generally focus on Facebook and Twitter advertising, whereas we may use LinkedIn for postgraduate and accredited professional training recruitment.
We are always on the lookout for new ways to engage with international students across the latest social media platforms.
Display advertising can help attract the attention of prospective international and domestic students. These ads usually contain text, logos, images, or videos and are displayed in banners across a web page. The placement of display ads is important and can make a difference in the success of any education marketing campaign. We can help you select appropriate display ads for your target audience and make sure they are displayed prominently on the most relevant websites.
With millions of people using Spotify on a regular basis, it has become an effective media platform for student recruitment. There are many different ways to advertise through Spotify such as audio, display, branded playlists and more. These advertising messages can be targeted based on age, gender, location, and even music genre. Our education marketing experts can help you structure your campaigns on Spotify to target the most relevant student audience whether domestic or international.
Education marketing campaigns can be more effective when advertising methods drive users to unique and engaging pieces of content. Valuable content gets users interacting with your brand and spending longer on your website. At M&A we have expert knowledge of creating engaging content for our clients, from eBooks and guides through to infographics and videos.
Distribute your content to the right audience at scale to enhance student recruitment campaigns. We use a mixture of paid media to amplify the reach of your content such as articles and videos.
Measure Your Online Education Marketing Campaign
Online Education Marketing CampaignAt M&A we track all our marketing campaigns to measure the success of each and keep track of all brochure downloads, webinars, applications and event bookings. We monitor your costs-per-acquisition helping you to get the most out of our marketing campaigns for the lowest possible cost. We create customized online marketing campaigns to meet your marketing and communications objectives.
We offer a range of advertising services for education clients from social media marketing & paid search to content amplification and programmatic advertising. Find out more about our services and how we can work with you.
Our mobile campaigns reach your target audience on the move. With our technology and expertise in this increasingly growing and evolving marketplace, we deliver precisely targeted mobile marketing campaigns.
International student recruitment solutions for Universities & Colleges
Social-media-student-recruitmentM&A partners with BigChoice Group for the provision of international student recruitment solutions for Universities & Colleges in Cyprus, Greece and Romania.
BigChoice's International Education Agency are experts in the provision of international student recruitment solutions for Universities & Colleges. These include helping to increase international student prospects & enrolments, diversifying the existing student body or providing CRM and admissions solutions for Pre University, Bachelors, Masters, MBA and Study Abroad students.